明星效应固然能带来一时热度，但冰红茶“意外破圈”靠的是其对韩国酒桌文化的深度融入。冰红茶由于其酸甜口感能够中和烧酒的凛冽辛辣，被韩国年轻人开发成调制烧酒、威士忌不可或缺的“酒搭子”，因此成为聚会、练歌房的流行调酒公式，从解渴饮料升级为“潮流饮品”“社交神器”。即便在韩售价高达国内价格的4到5倍，也未能阻挡消费热情，反而强化了其“进口潮品”的独特心智。
Никита Абрамов (Редактор отдела «Россия»)，更多细节参见夫子
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The law under consideration “delinks” PBM compensation from manufacturer rebates in Medicare and requires flat administrative fees, certified at fair market value. It also mandates that rebates be passed through to health plan sponsors in the employer-sponsored market. This sounds appealing, but incentives matter. When compensation no longer depends on securing better terms, bargaining effort becomes a cost center rather than a profit center. PBMs will still compete for contracts, but competition on administrative fees isn’t the same as competition on aggressive price concessions and won’t lower drug prices.